Tuesday, March 16, 2010

Don't Be Fooled By Fake Clinics Action Series: Burma Shave Signs

Need a clever and creative way to raise the visibility factor of your "Don't Be Fooled By Fake Clinics" Day of Action April 1? Well, we have a simple and fun solution for you! Create Burma Shave signs!

What in the world are Burma Shave signs, you ask? Well, back in the 50's the Burma shaving cream company launched an ad campaign that consisted of sequential roadside signs, each with a short slogan.

By the end of the sequence, the driver just NEEDED to buy shaving cream! Put this technique to use on campus and you'll have students banging down the door of your next meeting begging to join your campaign!

It's simple:

Get some poster boards, markers and tape.
Pick out a main walkway of campus where the signs will be highly visible and people will read the signs one after another.
Get the proper approval to post signs on campus.

Now for the slogans...We've come up with a few starter ideas for you, following what we like to call the "You wouldn't....so why..." pattern:

Sign 1: You wouldn't want your professor telling you the world is flat.

Sign 2: You wouldn't want your dentist telling you that toothpaste causes cavities.

Sign 3: You wouldn't want a firefighter telling you that a smoke detector won't save your life.

Sign 4: So WHY are FAKE CLINICS [or the name of your local fake clinic] telling women that abortion causes breast cancer, infertility and mental illness?

Sign 5: And WHY are FAKE CLINICS [or the name of your local fake clinic] telling women that condoms won't protect against STIs and HIV?

Sign 6: Don't let FAKE CLINICS [or the name of your local fake clinic] fool you! Join the [name of your club]'s Campaign to Expose Fake Clinics! Come to our meeting on [day] at [time] at [place] or email [contact] to find out how you can help!

These are just some examples of the types of "You Wouldn't..." sayings you could use. Feel free to customize these slogans to make them more relevant and in-tune with your particular campus, student body, and the local fake clinics. Need help with this idea? Contact your FMF Campus Organizer.

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