Friday, June 26, 2009

Appearances are Not Always What They Seem

Violence against women, especially violence that occurs in their own homes, is a serious issue that many may try to pass off as unimportant or not a huge problem, but it is. FMF and other organizations have been working for decades to try to raise awareness of violence against women, but there is still a long ways to go in drastically reducing the amount of violence women experience every day.

Amnesty International, in an effort to raise awareness, has began a bus stop campaign in Germany to raise awareness about domestic violence. The ad uses an eye-tracking camera. It shows a happy couple when looked at, but changes to the man attacking the woman when the person looks away. The poster poignantly says, "It happens when nobody is watching."

By raising awareness of just how prevalent violence is against women, we can hopefully make people realize that it is a problem. Women do not report violence for a number of reasons, and we, as a society, need to encourage them to report. No one wants to believe that women are abused and assaulted in their own homes, but they are and we can only work to combat this violence if people are aware of the problem. Kudos to Amnest International for creating such a powerful ad and for working to raise awareness.

1 comment:

Laura said...

That's so clever!!!! It is important to have ads that catch people's attention especially for violence against women.